Why is SEO an important factor now?

Why is SEO an important factor now?

It is the desire of anyone who is aiming for any online business to reach the top position in search engines. There are many ways to improve your position in search engines. But there are two main things that increase traffic. Paid traffic and free traffic. Paid services are called SEM (Search Engine Marketing). Online platforms like Facebook and Instagram all belong to this category.
But free services are called SEO (Search Engine Optimization). The first feature of these services compared to the former is that they are free services. But SEO requires more time and effort than SEM. Through accurate and rigorous planning on the right content, it is possible to attract an audience to a web page or website, increase traffic, or maintain increased traffic for a longer period of time. As a result, someone who uses SEO services can stay more relevant in search engines than a competitor who sees the main competition in the marketing field.
Through mathematical algorithms, search engine optimization (SEO) interprets and adjusts the websites and web pages that users need. SEO plays a vital role in determining the authenticity and expertise of a website. Due to proper management of keywords and good content, ranking increases and thus visibility increases. When such accurate reviews are done, it is clear how relevant SEO is in digital services.

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