Marketing strategy & plan
A clear direction and a plan the whole leadership team understands and backs.
Service · Fractional CMO
A senior marketing leader.
Without the full-time hire.
A Fractional CMO is an experienced Chief Marketing Officer who works with your business part of the week. They set the direction, lead your team and agencies, and sit at your leadership table — at a fraction of the commitment of a full-time executive.
Is this you?
Five signs you need marketing leadership, not more marketing.
0/5
Tick the statements that describe your business today.
Your three options
Senior leadership, sized to where you are now.
| Compared on | Full-time CMO | Marketing agency | HAWKSEE Fractional CMO |
|---|---|---|---|
| Seniority | Senior | Varies; often junior day to day | Senior, from day one |
| Commitment | Full-time hire, long recruitment | Retainer for set deliverables | Part of the week, flexible |
| Owns strategy | Yes | Rarely; executes a brief | Yes |
| Leads team & agencies | Yes | No | Yes |
| At the leadership table | Yes | No | Yes |
| Adjusts as you grow | Hard to change | Within the contract | Scope flexes with you |
What the role covers
Everything a CMO owns.
Scoped to what you actually need.
Not every business needs every piece. We agree the scope together after the first conversation.
Positioning & messaging
Who you serve, why they choose you, and how you say it consistently.
Team & agency leadership
Direct your in-house team, freelancers and agencies so their work pulls one way.
Budget & priorities
Put money and effort where they matter most, and agree what can wait.
Leadership reporting
Regular reviews with leadership on what’s working, in business terms.
Building the team
Guidance on the roles you need next, and help bringing the right people in.
How the engagement works
From first call to leading the table.
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STEP 01
Strategy conversation
We understand your business, your goals and where marketing stands today.
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STEP 02
Diagnose
A close look at your audiences, activity, team and results before recommending anything.
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STEP 03
Plan & priorities
A clear strategy and an agreed list of what happens first.
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STEP 04
Lead & review
We lead the work alongside your team and review progress with leadership regularly.
Recent work
Uthara Ramakrishnan: from family wealth firm to a 193K-strong finance brand
From the first logo to a viral finance brand: we built Artha end to end, then advised its founder to step in front of the camera. Her reels crossed a million views, she grew to 193K Instagram followers, and her audience became a full-time consulting practice.
Read the full story
Questions leaders ask
Straight answers.
Everything a Chief Marketing Officer does — strategy, priorities, leading the team and agencies, reporting to leadership — but for part of the week, scoped to what your business needs right now.
An agency delivers work. A Fractional CMO decides what work should be done, why, and in what order — and holds everyone, including agencies, accountable for it.
It depends on your stage and goals. We agree the time commitment together after the first strategy conversation, and adjust it as your needs change.
No. It gives your team senior direction and support, so their effort goes into the work that matters most.
A senior strategist leads the engagement personally from day one. Experienced independent specialists join only when the work calls for them.
There are no fixed packages. Scope and commercial terms are discussed once we understand your requirements.
Next step
Find out if a Fractional CMO fits your stage.
One conversation with a senior strategist. You'll leave with a clear view of what your marketing needs next — whether or not we work together.
Thank you, .
Our senior team will reply within one working day at .