Questions businesses ask before they hire us.

It depends on your business and its category. Marketing is not an overnight activity: it works by influencing how people think and decide, and sometimes by building a whole new habit around a product or service. Think of how Jio changed the way India used the internet and smartphones; that took time. Proper marketing also needs a specialist team working consistently. That is why we recommend a minimum engagement of six months to one year for any marketing programme. Early signs, like better engagement and enquiries, often appear sooner, but real, lasting results build over that period.

Yes. The minimum is six months, and one year is the ideal minimum. Marketing takes time to build traction and show results, so a shorter engagement rarely gives the work a fair chance.

Mainly your time. We begin with a requirement-gathering process, because we start marketing only after we clearly understand your business. In the first meetings we work with you to define the objective, your ideal customer, your target audience and the right tone for your brand. As the business owner, setting aside time to brief us properly is the single most important thing you can do; no marketing succeeds without it. In the early weeks we will also ask for your brand guidelines, logos, past campaigns and any existing strategy, and build from there.

Your account is led by a senior strategist, and every client also has a dedicated account manager who stays in regular contact with you. Internally, our team reviews your account every week. With you, we hold a review meeting every two weeks. Each month you receive a report covering everything we did and the results it brought, and by the 20th of each month we share the plan of action for the month ahead, so you can review it before it starts.

Yes. We run our agency on an ERP system, and every client gets their own login to a client portal. Once you sign in, you can see all the projects for your business, every task and its status, and each step of the marketing process as it moves through our team. Nothing happens behind closed doors.

Yes. Through our Fractional CMO service, led by our founder Ahmed Ashraf, we guide and align your internal marketing team: setting the strategy, defining roles and the team structure, helping you recruit the right people and planning the work. If another agency handles your execution, we can sit above them as your strategic lead, so everyone works to one plan.

About our Fractional CMO service →

No. Your paid advertising budget, the amount spent on platforms like Meta (Instagram and Facebook) and Google, is separate and paid directly to the platform. Running ads also has its own management cost, because a specialist performance team plans, monitors and optimises your campaigns. Both are agreed with you upfront, so there are no surprises.