WELCOME TO HAWKSEE

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WHAT IS DIGITAL MARKETING?

Digital marketing is a term that encompasses the entire process for the targeted, measurable, and interactive marketing of products or services using digital technologies to increase the market reach. In simpler terms, it is any form of marketing that involves the use of electronic devices or services. In the present age, it has witnessed the extensive use of social media platforms, Google services, SEOs etc. Being a vast field in itself, its applications and consequent benefits are innumerable.

WHY LEARN DIGITAL MARKETING?

With the usage of mobile phone and internet services going up every day, it is clear that the future lies here. According to recent research, an average person spends 11+ hours on his/her mobile device, and the number of internet users across the globe is shooting up every year. As the business world evolves to adapt to these changing trends, being up to date with the latest tricks of the trade is very important. Here, at HawkSee Digital Marketing, we are committed to not only providing the best of these services to our valuable customers but also nurturing curious minds.

DIGITAL MARKETING STRATEGIES

Being a vast field with various branches in itself, DIgital Marketing is mainly divided into the following categories :
  • Search Engine Optimization ( SEO )
  • Content Marketing
  • Social Media Marketing ( SMM )
  • Pay-Per-Click Advertising ( PPC )
  • Affiliate Marketing
  • Email Marketing
However, it is not about adopting any one method and sticking to it. Hawksee Digital Marketing works towards creating the perfect blend of the above techniques to ensure the ideal growth and reach of a customer.

Search Engine Optimization ( SEO )

The main question that most of you would have is, What is SEO? What does SEO mean? Search Engine Optimization, or commonly known as SEO, is a series of processes through which a website or a web page is optimised to increase the quantity and quality of the traffic flowing into it. The task is to make the required webpage or website to rank high in a search engine result. Because 67% of all the clicks are for the first five listings in search engine result, it is a very efficient technique to increase the customer flow into your online platform. Companies like Hawksee Digital Marketing use various SEO tools and services, along with specific skill sets, to design and process websites so as to get them to the top of the list and increase the traffic.

Social Media Marketing ( SMM )

Social Media Marketing is basically what the name suggests, marketing through social media platforms. With the popularity of these services increasing rapidly, business enterprises are looking to create and optimise strategies to improve their footprints in these platforms. Hawksee Digital Marketing helps it customers create these strategies as well as implement them for better social media engagement with its markets.

CONTENT MARKETING

Content markeng is the strategic creaon of content, mostly meant for online plaorms, that is relevant and consistent focused towards providing reliable informaon for the masses. Excellent and engaging materials always ensure beer traffic for the firm.

PAY-PER-CLICK ( PPC )

It is an adversing model that involves showing results based on the searched keywords to ensure the targeng of the ideal customer base. Adversers are charged according to the clicks received and hence the name, Pay Per Click adversing.

AFFILIATE MARKETING

It involves markeng through a system of associaon ships with other firms, known as affiliates, wherein each affiliate makes its own efforts in the markeng cycle. Consequently, for the useful contribuon of each affiliate, appropriate rewards are provided.

EMAIL MARKETING

Email markeng is the process of sending out emails in bulk to an idenfied audience with the specific target of adversing a product or service to create beer customer engagement or build new associaons.