WHAT IS DIGITAL MARKETING?
Digital marketing is a term that encompasses the entire process for the targeted, measurable, and interactive marketing of products or services using digital technologies to increase the market reach. In simpler terms, it is any form of marketing that involves the use of electronic devices or services. In the present age, it has witnessed the extensive use of social media platforms, Google services, SEOs etc. Being a vast field in itself, its applications and consequent benefits are innumerable.