What your business is, how it is perceived by the world is called BRAND. The never-ending marketing actions that slowly and eventually shape a distinctive brand is called BRANDING. And, all the visual brand elements that represent the brand, its values, beliefs, mission & vision is its BRAND IDENTITY. There is no brand without an identity and each brand identity should be that special ingredient in the uniqueness of your business. The identity is what your (prospective) customers notice and take to heart first. Hawksee’s expertise in bringing brands to life is only improving day by day, brand by brand!