Work · Events · sports & business networking
BNI Champions Trophy Season 5: a cricket tournament people followed, match by match
We ran the social media for BNI Champions Trophy Season 5 from scratch, from the first announcement to post-event promotions, staying on the ground for all three days to cover every match live.
- BNI Champions Trophy · BNI Calicut
- Calicut (Kozhikode), Kerala
- Season 5
- Social media, Digital marketing, Event marketing
The challenge
BNI Champions Trophy is a cricket tournament that brings BNI business professionals together on the field, where, as the tournament puts it, leadership, teamwork and competitive spirit unite beyond business.
For Season 5, the social media had to be built from scratch. The challenge was to create excitement before a single ball was bowled, keep teams, players, sponsors and supporters engaged through every match, and make sure the buzz reached as many people as possible, not just those at the ground.
What we did
HAWKSEE managed the tournament’s social media from the very first announcement until the event was fully over.
- Pre-announcement and pre-launch: attention-grabbing teaser campaigns and excitement posters to build anticipation before the tournament began.
- On the ground for all three days: our team stayed with the organisers throughout the event, covering every detail as it happened and staying until the very end.
- Live updates by HAWKSEE: fast, match-by-match coverage on the tournament’s profile, without missing anything, so followers could keep up from anywhere.
- Winners and Player of the Match: a consistent series of posters for every match result, Player of the Match and Moments of the Match, giving every team and player their moment.
- The final awards: Man of the Series, Best Batsman, Best Bowler, Best Fielder and the Fair Play Award, each celebrated in its own creative.
- Sponsors front and centre: every post carried the tournament’s sponsors, giving them steady visibility across the whole campaign.
- Post-event promotions: after the final, we kept the momentum going with post-event content celebrating the winners, players and sponsors.
- Aggressive reach campaigns: before, during and after the tournament, we pushed the content hard to reach the maximum audience.
The video
After the tournament, we made this video for social media, telling the story of how we ran the campaign, from the first teaser to the final award.
BNI Champions Trophy Season 5 ended as a very successful event, with every stage of the tournament, from the first teaser to the final award, shared with players, sponsors and supporters as it happened.
