One of the prominent factors of rebranding is to Connect with customers. The idea behind rebranding is “what makes us different than our competitors?”
Rebranding support the brand’s core message while connecting with the audience in a new and authentic way.
There are several elements of a brand that can be changed in rebranding. Company name, logo, Corporate identity are included.
Intimate Tiles was formerly known as Excel Traders based on Kozhikode. Initially we started with the name, from Excel to Intimate, which means familiarity. Then with the logo which resembles a terracotta shade tile where the star like shape in the middle symbolizes customer satisfaction.