Work · Education
Le-Ment College: a campus students follow, share and talk about
Admission campaigns, awareness campaigns and principal-led video for a Pattambi college whose students now drive its social media, approaching 10,000 followers.
- Le-Ment College of Advanced Studies
- Mele Pattambi, Palakkad district, Kerala
- Five years and counting
- Social media, Digital marketing, Personal branding
The challenge
Le-Ment College of Advanced Studies in Mele Pattambi offers UG and PG programmes across commerce, humanities, science and technology, with NAAC B+ accreditation, ISO 9001:2015 certification and University of Calicut affiliation.
Strong credentials don’t fill classrooms on their own. Students choose colleges on Instagram long before they visit a campus. Le-Ment needed a social presence that showed what the college stands for, gave its teachers and leadership a visible reputation, and reached students and parents when admission decisions were being made.
What we did
Le-Ment is part of the group of businesses led by Sujeesh, our client since 2016, and we’ve run its marketing for around five years.
- The principal as the face of the college: we regularly shoot videos with Principal Shabir, the college’s visionary leader, sharing his ideas on education and student life. A trusted human voice builds reputation faster than any brochure.
- Teachers and reputation: content that puts the faculty and the college’s achievements forward, so parents see the people behind the programmes.
- Admission campaigns: creatives and reels timed to each admission season, like “Beyond the textbook, beyond the ordinary” and “Commerce, Humanities, Science & Tech: find your edge today.”
- Student awareness campaigns: campaigns on social and civic issues that students take part in themselves, from rallies to programmes like the Merit Club’s Chase Excellence series.
- Campus life, every week: events, sports teams, cultural programmes and celebrations, in Malayalam and English.
Today Le-Ment’s Instagram is close to 10,000 followers, and the biggest change is who’s taking part. Students now actively engage with, appear in and share the college’s content, turning the account into a living picture of campus life that future students can see for themselves.
