Work · Retail · pet care
Quality Pets: campaigns that brought Abu Dhabi's expat pet owners to one store
Campaigns for Quality Pets, an Abu Dhabi pet food and accessories store, built to reach the city's expat pet owners in English and Arabic, with strong traction for its one-hour delivery and app.
- Quality Pets
- Abu Dhabi, United Arab Emirates
- Social media, Digital marketing, Campaigns
The challenge
Quality Pets sells branded pet food and accessories in Abu Dhabi, all under one roof, with an app and free delivery anywhere in Abu Dhabi within one hour.
Abu Dhabi’s pet owners are largely expats from many countries, each with their own habits and favourite brands. The challenge was to reach these communities, make Quality Pets the first name they think of when the bowl runs empty, and get them ordering through the app.
What we did
HAWKSEE planned and created campaigns aimed squarely at the city’s expat pet owners.
- Audience-first campaigns: creative built around the expat communities Quality Pets wanted to win, speaking to how they care for their pets.
- Humour that stops the scroll: pets as the heroes, with lines like “They know where you hide the good stuff” and “Empty bowls? Can’t wait!”
- English and Arabic: bilingual creative so the brand speaks to every customer in Abu Dhabi.
- Every post sells the service: each creative carries the app download, the one-hour free delivery promise and the brands customers already trust, like Royal Canin.
- Grooming and care: campaigns beyond food, such as “Pamper your pup, inside and out”, to grow the accessories and grooming range.
The campaigns gave Quality Pets wonderful traction with Abu Dhabi’s expat pet owners, turning a store into a brand that pet owners recognise, and a reason to order through the app.
