Work · Healthcare
Revive Skin Clinic: a relocation turned into a launch, and a doctor with 24K YouTube subscribers
When Revive Skin Clinic moved to Nadakkavu, we turned the move into a launch campaign with influencers, and helped its founder, dermatologist Dr. Bishurul Hafi, grow a strong educational presence: 24.7K YouTube subscribers and a verified Instagram.
- Dr. Bishurul Hafi · Revive Skin Clinic
- Nadakkavu, Calicut, Kerala
- Healthcare marketing, Personal branding, Social media
The challenge
Dr. Bishurul Hafi, MD (DVL), DNB, is a dermatologist and cosmetologist, also known for his work in relationship and psychosexual health, and the founder director of Revive Skin Clinic in Calicut.
When the clinic moved to a new location in Nadakkavu, there was a real risk: patients who knew the old address might not follow, and a move can easily look like a step backwards. The clinic needed the relocation to feel like news, and a reason for people to come and see the new space.
What we did
We treated the move as a launch.
- The Nadakkavilekku Nadakkam campaign: an aggressive pre-launch campaign named in Malayalam (literally “Let’s walk to Nadakkavu”), a catchy local hook that told the whole city where Revive was going, before it opened.
- Influencer collaborations: we brought together local influencers and curated content with them, multiplying the campaign’s reach far beyond the clinic’s own followers.
- Content ideation and shoots: an ongoing stream of ideas and shoots for Dr. Hafi, explaining treatments like carbon laser, acne scar care and laser hair removal in clear, honest language.
- Personal brand as a medical educator: support for his educational content across Instagram and YouTube, including talks and radio appearances, building him into a trusted voice in skin health and in psychosexual health, a subject many people struggle to ask about openly.
The video
In his own words: Dr. Bishurul Hafi on working with HAWKSEE.
The relocation campaign created strong traction and gave Revive a confident start at Nadakkavu. Alongside it, Dr. Hafi’s own presence has grown into one of the most recognised online voices among Kerala’s dermatologists, and a popular name in psychosexual health awareness: 24.7K YouTube subscribers and a verified Instagram profile, with patients finding him through the knowledge he shares.
