Work · Education
The Choice School: telling the story of a 30-year institution, one reel at a time
Two years running social media for The Choice School's Calicut and Kochi campuses: content, account management and admission campaigns for one of Kerala's best-known school groups.
- The Choice School
- Calicut & Kochi, Kerala
- Social media, Digital marketing
The challenge
Since 1991, The Choice School has grown into one of Kerala’s best-known school groups, with schools and kindergartens across Kochi, Calicut and Thiruvalla, built on three values: Knowledge, Character and Health. Every day its campuses are full of stories worth telling, from student achievements to alumni journeys. The challenge was to turn that everyday life into a steady, polished social presence that parents trust, students are proud to share, and that fills seats when admissions open.
What we did
For two years we ran social media for the Calicut and Kochi campuses end to end.
- Content creation: planned and produced posts and reels that capture school life: events, ceremonies, achievements and the people behind them.
- Signature content series: recurring formats like Alumni Talks, The Choice Future, Principal’s Summit and Student Wellness, so audiences know what to expect and come back for more.
- A recognisable look: an elegant script-and-bold typographic style across reels, giving every post an unmistakably premium, Choice School feel.
- Account management: day-to-day handling of both campus accounts, including publishing, community responses and keeping each campus’s voice consistent.
- Admission campaigns: campaigns timed to each admission season, putting the school’s strengths in front of parents when the decision is being made.
The result was a social presence that matches the reputation: consistent, warm and premium, with content that the school community engages with and shares, and admission campaigns that delivered strong results for both campuses.
