Work · Bakery & food
Smak Cakes & Bakes: ten years, five outlets, one marketing partner
Since 2016, before HAWKSEE even existed, we've been Smak's marketing partner. In ten years it has grown from one bakery to five outlets, and its founder has trusted us with every brand he's built since.
- Smak Cakes & Bakes · Sujeesh
- Pattambi, Palakkad district, Kerala
- 2016 to today
- Social media, Digital marketing, Marketing strategy
The challenge
Most marketing relationships don’t last two years. Businesses switch agencies, chase the next idea, or give up on marketing altogether. Ahmed Ashraf started working with Sujeesh, founder of Smak Cakes & Bakes in Pattambi, in 2016, years before HAWKSEE existed.
The brief then was simple: help a local bakery get noticed. The real challenge was the one that came later: keep a brand fresh, relevant and growing year after year, through every new product, festival and outlet, without ever losing the warmth that made people love it in the first place.
What we did
We’ve stayed with Smak at every stage, as a partner rather than a vendor.
- Every post, from day one: all 1,169+ posts on Smak’s Instagram, created by our team, from new cakes and desserts to festival greetings and everyday moments, always in Smak’s own warm voice: Sweet is love… always.
- Speaking Pattambi’s language: Malayalam-first creative, with local humour and references people recognise, alongside polished product photography.
- Launch campaigns for every new outlet: teaser series that build curiosity before a branch opens, like the “Wonders are coming to Arangottukara” campaign for its newest store.
- Milestones that matter: campaigns like 10 Years of Sweetness, marking a decade in Pattambi with a renovated flagship store, opened by Muhammed Muhsin MLA.
- Moment marketing: quick, topical creatives that ride what Kerala is talking about that week, so the brand feels current and gets shared.
- Seasonal campaigns: Onam, Eid, Christmas, Mother’s Day and every big occasion, planned ahead so Smak is on people’s minds when they’re ordering cakes.
- A partner for the whole group: as Sujeesh built new businesses, we brought the same thinking to each of them: Le-Ment College for around five years, Sahya Regency and Sans Inner Zone from their opening day. We still run social media and digital marketing for all of them today.
In ten years Smak has grown from a single bakery into five outlets across Pattambi, Cherpulassery, Koppam and Arangottukara, and celebrated a decade of sweetness with a renovated flagship store.
The partnership grew with it. Sujeesh has trusted HAWKSEE with every business he has built since, and has personally introduced us to many other business owners in and around Pattambi, several of whom are clients today.
In marketing, that is the result that matters most. A client who stays for ten years, brings his other businesses and recommends you to his friends is a client who sees the value, every single month.
